Why COREculture?

Module 4 — Lesson 1

In this lesson you’ll learn:

• The 4 pillars of culture

• Why your clients should be tracking their family culture scores

Culture, at its essence, is the understood beliefs, behaviors, attitudes, and actions of a specific group of connected people.

When it comes to culture, there are only two essential choices:

1. Affect your culture

2. Be affected by your culture.

Tell the story, or be influenced by the story.

It’s critical to recognize that culture is the effect of the collective on one’s chosen purpose. If you can foster a positive, healthy, and vibrant culture around you, then you can magnify the purpose expressed in your COREvalues.

If you cannot, you will end up swimming upstream — spending much of your energy fighting the current — rather than making forward progress in your battle for meaningful change.

Wealth, in all its forms, is most effectively and powerfully transferred from one generation to the next by families who engage in meaningful communication, are cohesive and connected, have a clear sense of identity and purpose, and are intentional about the impact they want to have in the world.

The following lessons will show you how to use the COREculture assessment to help your clients intentionally cultivate a culture that aligns with their values.